BBQ, Bourbon, & Blues: Building a Growth Business - On The Side!

“I'm a firm believer that your network is directly tied to your net worth. And so you really have to surround yourself with the right people,” shares April Pyatt, owner and lead event coordinator at Socialite Events. Today, April joins host D-Rich to talk about building a growth business on the side. Later in the episode D-Rich is joined by Lathay Pegues, Rodney Robinson, and Terrell Cooper of JohnTom’s Barbeque Sauce to talk about how they turned a BBQ sauce into a business. 

It can be scary when starting out creating a business, especially if you do not already have a foundation in that industry. When Lathay, Rodney and Terrell began their barbeque sauce business, they did not have any experience in the food industry. However, they didn’t let that stop them from trying. Similarly, April explains that she was nervous about creating video reels for marketing and had to learn to just do things in spite of the fear. When you are not afraid to fail and you leverage the skills of your teammates, you can accomplish anything. It all comes down to not being afraid to try and putting yourself out there to the right people.

Even if you do not have a firm foundation in a specific industry, that doesn’t mean you won’t be successful. Part of creating a business is learning and growing along the way through making mistakes and not being afraid to fail. By reaching out to the right people, finding mentors within your community, and believing in yourself and your team, you can build a successful growth business that utilizes the skills you already have.

Quotes

• “We set ourselves apart a lot of times by just building the relationship with our clients and giving them the customer service that they may or may not be getting in other places.” (4:24-4:33 | April)

• “You really leverage what you already know, and just become a beast at it.” (7:19-7:25 | April) 

• “I'm a firm believer that your network is directly tied to your net worth. And so you really have to surround yourself with the right people.” (11:02-11:13 | April)

• “Take baby steps, but definitely take those steps. Some things in life, I have learned through experience that you just have to be afraid.” (20:52-20:59 | April)

• “It didn't start to be something to make money. It was more of a legacy, and it was a dream to carry out.” (41:15-41:20 | Rodney)

• “Making those failures very early and not being afraid to fail and fail fast was vital to our success.” (57:00-57:08 | Terrell)

• “Persistence beats resistance. Tell your story. Understand your worth and your value. Make somebody listen to you and make them give you a chance.” (1:00:19-1:00:29 | Rodney)

Links

Connect with April Pyatt of Socialite Events:

Website - https://www.yoursocialiteevent.com/about

Complimentary Consult - https://calendly.com/socialiteevents/complimentary-consult?month=2022-06

Instagram - https://www.instagram.com/socialiteeventsnc/

Facebook - https://www.facebook.com/SocialiteEventsNC/

Connect with Lathay Pegues, Rodney Robinson, and Terrell Cooper of JohnTom's Barbecue Sauce:

Website - https://www.johntomsbbq.com/

BBQ Sauce Review - https://meatwave.com/reviews/johntoms-original-barbecue-sauce

Facebook Page - https://www.facebook.com/johntomsbbq/about/?ref=page_internal

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